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QUTCEA Collider Accelerator
2019 Rebrand

Queensland University of Technology Creative Enterprise Australia (QUTCEA) was a startup accelerator and seed fund supporting creative tech businesses across Australia.

For this project, I collaborated with the Marketing team to rebrand the Collider Accelerator, a program that provides funding and support to early-stage creative tech startups.

To effectively reach our target audience, we analyzed the interests and behaviors of previous accelerator cohorts. This analysis helped us identify 4-5 key archetypes that informed our content design and helped determine the most effective advertising platforms for the accelerator.

For the branding, I researched similar accelerators, startups, and companies that resonated with our archetypes, then used their characteristics to develop suitable color palettes and aesthetics. The brand's visual identity drew inspiration from the concept of a "lightbulb moment," with clouds of color symbolising both this and the convergence of ideas.

Collateral included:

1. Collider 2019 announcement video

2. Website design

3. Program booklet and inner pages

4. Founder's journey video

5. Demo Day event stage (Brisbane Powerhouse)

6. Custom signage for each startup to guide visitors at our Demo Day
   (print mockups included)

7. Branded T-shirts and Media Wall

Promo Video created by Stranger Films.

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For QUTCEA, December 2018.