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Collider Accelerator Rebrand
In this project, my role involved collaborating with the Marketing team to re-brand the Collider Accelerator, a program that provides support and funding to early-stage startups.
In order to reach our target audience, we looked at the interests and behaviors of previous accelerators' cohorts. Through this analysis, we identified 4 or 5 archetypes that guided the content design and determined the optimal advertising platforms for promoting the accelerator.
In terms of branding, I explored other accelerators, startups, and companies that resonated with our archetypes using their characteristics to determine color palettes and aesthetics. The inspiration for the brand's aesthetics was derived from the concept of the 'lightbulb moment,' symbolizing the fusion of ideas that culminate in a breakthrough 'aha!' realization.
Collateral included:
Parallax website design
Promo video (Still)
Program Booklet
Program Booklet - Inner pages
Rollout of Brand at Demo Day
Branded Signage, Demo Day
Branded T-shirts
Live website can be viewed here.
Promo Video created by Stranger Films.
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For QUTCEA, December 2018.